What Is Digital Marketing

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What is Digital Marketing?

With the change and evolution of internet usage, everyone is changing their marketing from traditional to Digital marketing by utilizing the modern technologies. Digital marketing is a term for all of your online marketing activities. Digital marketing is also known as web marketing, online marketing, and Internet marketing. Marketing Businesses or making brand awareness influence digital channels such as Google search, social media, email, mobile apps and their websites to connect with their current and potential customers or you can say the marketing of products or services using the platform of digital channels to reach customers. The key objective of online marketing is to promote brands through various forms of digital media.

Marketing online by utilizing new technique of Digital marketing consist of various platform like SEO ( Search Engine Optimization), SEM (Search Engine Marketing), SMM(Social Media Marketing), SMO(social media optimization), e-mail direct marketing, Content Marketing, Mobile Marketing, Google Analytics, Affiliate Marketing, Video Marketing, influencer marketing and games are becoming more common in our advancing technology. In actuality, digital marketing now extends beyond to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

Here’s a quick overview of some of the most common assets and strategy:


Your website

Blog posts

EBooks and whitepapers


Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Earned online coverage (PR, social media, and reviews)

Online brochures and look books

Branding assets (logos, fonts, etc.)

Want to Learn Advanced Digital Marketing Courses


Search Engine Optimization (SEO)

SEO is the process of optimizing your website to ‘rank’ higher in SERPs (search engine results pages), therefore increasing the online visibility of a website or a web page in a Search engine organic results- frequently referred to as "natural", "organic", or "earned" results. SEO can help your business grow online and meet the marketing and business goals. SEO can be applied for a website, blog, E-commerce site, video, mobile apps.

Content Marketing

The formation and promotion of content assets for the purpose of generating brand awareness, traffic growth to your website, lead generation, or customers.

Search Engine Marketing (SEM)

Advertising or promotion of websites by increasing their visibility in search engine results pages (SERPs) mainly through paid advertising (through the Google AdWords) is one of the form of Internet Marketing known as Search Engine Marketing.

Affiliate Marketing

Affiliate Marketing is a type of performance-based advertising where you receive small amount of commission for promoting & selling someone else’s products or services on your website.

Marketing Automation

Several marketing agencies/departments have to automate their day to day tasks such as emails, social media, and other website actions. Marketing automation refers to the software that exists with the goal of automating marketing actions is referred as marketing automation.

Email Marketing

Email marketing is one the best tool for marketing or branding the products or services. Many big companies use email marketing as a way of communicating with their audiences. Email is regularly used to promote content, discounts and events etc.

Video Marketing

Video Marketing is one of the most trending way of advertising and promoting business or brand awareness. It can increase your search engine ranking. YouTube is ranked as the second-most popular site in the world by Alexa Internet, a web traffic analysis company (second to Google) . What’s better: YouTube is owned by Google. So that means an accurately tagged video can work wonders for your SEO.

To get In-depth understanding of Digital Marketing Strategies with practical exposure contact Chee-Ron’s, one of the Top Digital Marketing Training Institute in Bangalore where you can learn internet marketing from scratch to advanced.

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