Digital Marketing Course in Bangalore

Advanced Digital Marketing Courses

"Digital Marketing Courses in Bangalore" by Chee-Ron’s is a 2 months offline/online training program. In this training, you will learn the concept of Digital Marketing Course/Web Marketing Course using different modules like Google Adwords, SEO- Search Engine Optimization, Social Media Marketing (SMM), Web Analytics, Email Marketing, Video Creation and Google Adsense. For a great hands-on learning experience with practical exposure, Chee-Ron’s provide you the complete solution for your career. This Internet Marketing training program is complete with assignments and Internship. As part of the Digital Marketing Training in Bangalore, you will create a blog and design a complete online marketing strategy for it. During the project, you will learn internet marketing strategies required for a business. SO join Chee-Ron's and learn the latest strategies of Digital Marketing.


Be No.1 -

Advance Your Career in Digital Marketing
• Build Your Skills in a way, The Industries Choose You
• Expand career opportunities
• Develop the skills to maximize your earnings & performance

Why Choose CHEE-RON'S?

Real Time Training & Case Studies
Get Advance SEO Tools & E-Books Free.
1 Year Student Support Free, We're there whenever you need us.
Google™ Certified Faculty
We provide 100% placement*

Pro Digital Marketing Course Modules

Learn "Digital Marketing Courses in Bangalore" in just 2 months by Chee-Ron's The Best Digital Marketing Institute located in BTM Layout, Bangalore, with Google™ Certification and 100% Job placement* with 1-year free student support.

1INTRODUCTION TO DIGITAL MARKETING
• INTRODUCTION TO DIGITAL MARKETING
• USE OF INTERNET ALL OVER THE GLOBE
• HOW DM EVOLVED OVER THE YEAR
• WHY PEOPLE ARE GOING ONLINE – PROS AND CONS
• DIGITAL MARKETING VS TRADITIONAL MARKETING
• BENEFITS OF DIGITAL MARKETING
• WHAT DOES DM CONSISTS OF?
• OPPORTUNITIES & FUTURE IN DIGITAL MARKETING
2INTRODUCTION TO GOOGLE
• INTRODUCTION TO GOOGLE
• A-Z OF GOOGLE
• GOOGLE TOOLS FOR MARKETERS
3DIGITAL DICTIONARY
• WHAT IS DIGITAL DICTIONARY
• WHY DIGITAL DICTIONARY
• 100+ DM TERMS EVERY DIGITAL MARKETER SHOULD KNOW.
4WEBSITE
• WHAT ARE WEBSITES
• DOMAIN NAMES & DOMAIN EXTENSIONS
• WHAT IS WEB SERVER & WEB HOSTING
• DIFFERENT TYPES OF WEBSITES
• WEBSITE RESEARCH & PLANNING
• WEBSITE CREATION (WORDPRESS)
• TOOLS AND SOFTWARE USED FOR WEBSITE CREATION
• USER-FRIENDLY SITES
• POPULAR SITES ON THE INTERNET
• LANDING PAGE CREATION & OPTIMIZATION
• DIFFERENT TYPES OF ERRORS & REDIRECTS
5KEYWORD RESEARCH
• IMPORTANCE OF KEYWORDS
• TYPES OF KEYWORDS TO BOOST SEO
• KEYWORD DENSITY ANALYSIS & RELATED TOOLS
• EFFECTIVE KEYWORDS RESEARCH PROCESS
• TOOLS FOR KEYWORDS PLANNING
• KEYWORD MATCH TYPE
• NEGATIVE KEYWORDS
6COMPETITOR ANALYSIS
• WHAT IS COMPETITOR ANALYSIS
• WHY IT IS IMPORTANT
• IDENTIFY COMPETITION
• STEPS FOR DOING COMPETITOR ANALYSIS
• BENEFITS
7CONTENT MARKETING
• UNDERSTANDING CONTENT MARKETING • IMPORTANCE OF CONTENT MARKETING • CONTENT MARKETING STRATEGY • CREATING FRESH AND UNIQUE CONTENT
• TUTORIALS AND EVENT BASED CONTENT MARKETING
• CONTENT SPINNING
• GRAMMAR CHECKER TOOLS
• DUPLICATE CONTENT CHECKER TOOLS
• IMPORTANCE OF IMAGES IN CONTENT
• CONTENT SYNDICATION
• SEO FRIENDLY CONTENT WRITING
• CONTENT MARKETING CHANNELS
8SEARCH ENGINE OPTIMIZATION – SEO
8.1 INTRO TO SEO-SEARCH ENGINE OPTIMIZATION

• WHAT IS SEO
• HISTORY OF SEO
• WHAT IS SEARCH ENGINES
• DIFFERENT TYPES OF SEARCH ENGINES
• IMPORTANCE OF SEARCH ENGINES
• SERP- SEARCH ENGINE RESULT PAGE
• DIFFERENT TYPES OF KEYWORDS
• WHAT IS CRAWLERS, ROBOTS & SPIDERS

8.2 TECHNIQUES OF SEO

• WHITE HAT TECHNIQUES
• BLACK HAT TECHNIQUES
• GREY HAT TECHNIQUES

8.3 TYPES OF SEO

8.3.1 ON-PAGE SEO

• INTRODUCTION TO ON-PAGE OPTIMIZATION
• TAGS OPTIMIZATION: TITLE, DESCRIPTION, KEYWORDS & H1-H6 TAGS
• DIFFERENT META TAGS
• CONTENT OPTIMIZATION & ITS IMPORTANCE
• SITE OPTIMIZATION & ITS IMPORTANCE
• IMAGE OPTIMIZATION - ALT TAGS & IMAGE NAMING
• GEO TAGGING
• URL STRUCTURE/PAGE NAMING/PERMALINK
• URL CANONICALIZATION
• INTERNAL LINKS & EXTERNAL LINKS
• ANCHOR TEXT & ITS IMPORTANCE
• SITEMAP AND ITS IMPORTANCE
• SITEMAP FORMATS/TYPES
• SITEMAP CREATION & SUBMISSION
• ROBOTS.TXT
• HTTP V/S HTTPS
• KEYWORD PROXIMITY, AUTHORITY, PROMINENCE & DENSITY
• GOOGLE ANALYTICS & WEBMASTER INTEGRATION
• DUPLICATE CONTENT/URL’S/TAGS
• W3C VALIDATION
• BROKEN LINK ANALYSIS
• BREAD CRUMBS
• CREATING EFFECTIVE LANDING PAGE
• ON PAGE AUDIT
• MEASURING & TRACKING SUCCESS
• SEO MISTAKES THAT WEAKEN YOUR RANKINGS
• SOCIAL MEDIA PLUG INS

8.3.2 OFF-PAGE SEO

• INTRODUCTION TO OFF-PAGE OPTIMIZATION
• DOMAIN AUTHORITY
• HOW TO INCREASE DOMAIN AUTHORITY
• WHAT IS WEB 2.0 SUBMISSION
• WHAT IS BACK LINKS / LINK BUILDING
• TYPES OF BACK LINKS / LINK BUILDING
• DO'S & DON’TS OF LINK BUILDING
• WEBSITE SUBMISSION TO SEARCH ENGINE
• WEB MASTER SUBMISSION GUIDELINES & THEIR STEPS
• SITE ANALYSIS
• COMPETITORS BACK LINK RESEARCH
• WHAT IS DO-FOLLOW AND NO-FOLLOW LINKS IN SEO
• DO FOLLOW VS NO FOLLOW
• DIRECTORY SUBMISSION
• ARTICLE SUBMISSION
• CLASSIFIED SUBMISSION
• PRESS RELEASE SUBMISSION
• LOCAL LISTING/BUSINESS LISTING SUBMISSION
• FORUM POSTING
• GUEST POSTING
• IMAGE / INFOGRAPHICS SHARING
• VIDEO SHARING
• DOCUMENTS SHARING
• RSS FEED SUBMISSION & ITS IMPORTANCE
• BLOGGING/ CONTENT MARKETING & ITS IMPORTANCE
• SOCIAL NETWORK SITES & LINKING TO WEBSITES
• LINK BATING, LINK EXCHANGE, LINK JUICE, LINK WHEEL, EQUITY LINK
• MARKETING STRATEGY TO BUILD HIGH QUALITY BACK LINKS
• MONITORING SEO PROCESS
• QUESTIONS & ANSWERS

8.4 LOCAL SEO

• WHAT IS LOCAL SEO?
• CREATION OF GOOGLE MY BUSINESS
• NAME, ADDRESS & PHONE NUMBER (NAP)
• CUSTOMIZATION OF GOOGLE MAPS
• REVIEWS
• OPTIMIZATION
• LOCAL SUBMISSIONS

8.5 ADVANCED SEO

• SCHEMA DATA / RICH SNIPPET
• LANGUAGE OPTIMIZATION
• .HTACCESS
• HTTPS CERTIFICATION
• TLD- TOP LEVEL DOMAIN
• INTERNATIONAL TARGETING
• SUB DOMAINS
• SEARCH INSIDE SEARCH
• E-COMMERCE SEO
• BLOG INTEGRATION
• AMP

8.6 ALGORITHMS

• WHAT IS SEARCH ENGINE ALGORITHMS
• HOW ALGORITHMS WORKS
• TYPES OF ALGORITHMS
• SEARCH ENGINE PENALTIES & RECOVERIES
• GOOGLE ALGORITHM UPDATES

8.7 SECRET KEYS OF WEB MIND

• WEBSITE AND SEARCH ENGINE
• WEB PAGE CREATION
9SITES & TOOLS
• KEYWORD PLANNING TOOLS
• COMPETITOR ANALYSIS TOOLS
• WEBSITE ANALYSIS TOOLS
• IMAGE EDITING TOOLS
• VIDEO CREATION TOOLS
• VIDEO EDITING TOOLS
• CONTENT MARKETING TOOLS
• SOCIAL MEDIA TOOLS
• SEO TOOLS
• TOOLS FOR ORM
• EMAIL MARKETING TOOLS
• SOCIAL MEDIA MARKETING TOOLS
• WHATSAPP MARKETING TOOLS
• ADWORDS EDITOR TOOL
10GOOGLE ANALYTICS
• INTRODUCTION TO GOOGLE ANALYTICS
• HOW GOOGLE ANALYTICS WORKS
• HOW TO SET UP ANALYTICS ACCOUNT
• HOW TO SETUP GOALS
• BOUNCE RATE
• DIFFERENCE BETWEEN EXIT RATE AND BOUNCE RATE
• HOW TO SET UP FUNNELS IN GOALS
• HOW TO INTEGRATE ADWORDS AND ANALYTICS ACCOUNT
• BENEFITS OF INTEGRATING ADWORDS & ANALYTICS
• LINK TAGGING
• HOW TO SET UP FILTERS & SEGMENTS
• HOW TO VIEW CUSTOMIZED REPORTS
• ALL REPORTS
11GOOGLE TAG MANAGER
• GOOGLE TAG MANAGER OVERVIEW
• SETUP & INSTALLATION
• TAGS, TRIGGERS, AND VARIABLES
• ADMINISTRATION
12GOOGLE SEARCH CONSOLE
• INTRODUCTION TO GOOGLE SEARCH CONSOLE
• HOW ITS WORK
• SEARCH APPEARANCE
• SEARCH TRAFFIC
• GOOGLE INDEX
• CRAWL
• ROBOT TXT
• SITEMAPS
• WEB TOOLS
13BING SEARCH ENGINE & WEBMASTER TOOLS
• ABOUT BING SEARCH ENGINE
• BENEFITS OF BEING ON BING SEARCH ENGINE
• GOOGLE SEO VS BING SEO
• SEO BEYOND GOOGLE
• THE TOP BING RANKING FACTORS
• BING WEBMASTER GUIDELINES
• BING WEBMASTER TOOLS
• BING SEO ANALYZER
• MICROSOFT SEO TOOL KIT
14INTERNATIONAL TARGETING
• WHAT IS INTERNATIONAL TARGETING
• IDENTIFYING INTERNATIONAL TARGETING PROBLEM
• STRATEGIES FOR INTERNATIONAL TARGETING
• INTERNATIONAL TARGETING REPORTS
• SEARCH ENGINES FOR INTERNATIONAL TARGETING
15INFOGRAPHICS
• WHAT DOES INFOGRAPHICS MEAN
• BENEFITS OF INFOGRAPHICS
• IMPORTANT ELEMENTS OF INFOGRAPHICS
• BEST TOOLS TO CREATE INFOGRAPHICS
• IMAGE EDITING TOOLS
• EFFECTIVENESS OF INFOGRAPHICS
• DISADVANTAGES OF INFOGRAPHICS AND HOW TO OVERCOME IT
1616. VIDEO CREATION, EDITING AND OPTIMIZATION
• IMPORTANCE OF VIDEO MARKETING
• DIFFERENCE BETWEEN VIDEO ADVERTISING AND VIDEO CREATION
• VIDEO MARKETING – A POWERFUL TOOL. WHY?
• BENEFITS OF VIDEO MARKETING FOR A BUSINESS
• WHAT IS CONTENT VIDEO
• BEST TOOLS TO CREATE VIDEOS
• VIDEO EDITING TOOLS
• VIDEO MARKETING STRATEGIES
• DO’S N DON’TS WHILE CREATING A VIDEO
• WHAT IS VIDEO OPTIMIZATIONS
• HOW TO OPTIMIZE CHANNELS & VIDEO
17SOCIAL MEDIA OPTIMIZATION (SMO) & SOCIAL MEDIA MARKETING (SMM)
17.1 INTRODUCTION TO SOCIAL MEDIA

• HISTORY OF SOCIAL MEDIA
• THE VALUE OF SOCIAL MEDIA
• SOCIAL MEDIA BEST PRACTICES
• SOCIAL MEDIA METRICS & ROI
• FIND THE RIGHT NETWORK FOR YOU
• IMPORTANCE OF "#" HASHTAG & "@"
• HOW TO CREATE EFFECTIVE SOCIAL MEDIA CALENDAR
• SOCIAL MEDIA OPTIMIZATION VS SOCIAL MEDIA MARKETING

17.2 SOCIAL MEDIA CHANNELS

• FACEBOOK
• LINKEDIN
• GOOGLE+
• TWITTER
• YOUTUBE
• BLOG
• SOCIAL BOOKMARKING SITES

17.2.1 FACEBOOK

• FACEBOOK BUSINESS/FAN PAGE CREATION
• GET STARTED WITH PAGES
• SETTING UP YOUR FACEBOOK PAGE
• MANAGE YOUR FACEBOOK PAGE
• EDITING FACEBOOK PAGE INFO
• HOW TO CREATE TABS
• HOW TO DO EFFECTIVE POSTING
• HOW TO INCREASE LIKES ORGANICALLY
• IMPORTANCE OF LIKES
• ADDING FACEBOOK PAGE/LIKES API IN WEBSITE
• FACEBOOK IMAGE & VIDEO DIMENSIONS
• PROPER POST SHARING
• GROUPS & ITS IMPORTANCE
• PAGE INSIGHTS
• POWER EDITOR
• CREATE AND BOOST FACEBOOK POSTS
• PROMOTING PAGE
• MARKETING STRATEGY FOR FACEBOOK
• CREATING ADS
• TARGETING AUDIENCE
• BUDGET OPTIMIZATION
• CPC, CPM
• CONVERSION TRACKING & REMARKETING
• HOW TO GENERATE FACEBOOK REPORT

17.2.2 LINKEDIN

• INTRODUCTION
• LINKEDIN FOR BUSINESS
• COMPANY PROFILES
• LINKEDIN PULSE
• RECOMMENDATIONS
• CREATING COMMUNITY
• LINKEDIN ADS
• LEAD GENERATION
• MARKETING STRATEGY

17.2.3 GOOGLE PLUS

• GOOGLE PLUS PROFILE
• BRAND PAGE CREATION
• COMMUNITY
• COLLECTION
• TRAFFIC GENERATE FOR LOCAL SEO
• GOOGLE+ - GOOGLE MAPS LISTING (PART OF MY BUSINESS)

17.2.4 TWITTER

• TWITTER ACCOUNT SETTING
• TWEETS
• FOLLOWERS
• FOLLOWING
• PROTECTED TWEETS
• TYPES OF TWEETS
• CONNECTING AUDIENCE
• PROMOTED TWEETS
• PROMOTED TRENDS
• PROMOTED ACCOUNTS
• USING "#" TAGS
• PROMOTING BUSINESS
• MARKETING STRATEGY

17.2.5 YOUTUBE

• INTRODUCTION
• CREATING A CHANNEL
• UPLOADING VIDEOS
• EDITING VIDEOS
• ADDING LINKS
• MONETIZATION
• ADVERTISING
• IN STREAM ADS
• TRUE VIEW ADS
• INSIGHTS
• MARKETING STRATEGY
• SEO FOR YOUR CHANNEL

17.2.6 BLOG

• INTRODUCTION
• CREATING A BLOG
• SETTINGS
• THEMES
• POSTINGS
• EDITING
• BLOGGING SITES
• BLOGGER.COM
• WORDPRESS.COM
• ADSENSE INTEGRATION

17.2.7 SOCIAL BOOKMARKING SITES

• PINTEREST
• INSTAGRAM
• STUMBLE UPON
• TUMBLR
• SCOOP.IT
• REDDIT
• FLICKR ETC.
18SEARCH ENGINE MARKETING – SEM
18.1 INTRODUCTION TO SEM

• WHAT IS SEM
• WHAT IS PPC
• GOOGLE ADWORDS
• INTRO TO GOOGLE ADWORDS
• BENEFITS OF GOOGLE ADWORDS
• HOW TO SET UP ADWORDS ACCOUNT
• ADWORDS ACCOUNT STRUCTURE

18.2 CAMPAIGNS

• TYPES OF CAMPAIGNS
• CHOOSE THE RIGHT CAMPAIGN
• KEYWORD PLANNER TOOL
• KEYWORD MATCH TYPE
• DISPLAY PLANNER TOOL
• BIDDING STRATEGIES
• BID ADJUSTMENTS
• CONVERSION TRACKING
• TYPES OF CONVERSION TRACKING
• IMPLEMENTING CONVERSION TRACKING
• ATTRIBUTION
• EXPERIMENTS
• ADWORDS EDITOR TOOL
• ADWORDS ACCOUNT MANAGER
• GOOGLE GRAND ACCOUNT OVERVIEW
• ADWORDS EXPRESS
• BENEFITS OF ADWORDS EXPRESS
• ADWORDS VS ADWORDS EXPRESS
• A/B TESTING

18.3 SEARCH NETWORK

• BENEFITS OF SEARCH NETWORK CAMPAIGN
• CAMPAIGN SUB TYPE
• LOCATION SETTINGS
• BID STRATEGY
• BUDGET CALCULATION
• AD SCHEDULING
• TYPES OF ADS
• HOW TO CREATE EFFECTIVE ADS
• AD EXTENSIONS
• ADVANCED SETTINGS
• QUALITY SCORE
• AUCTION INSIGHTS
• REPORTS
• AD PREVIEW AND DIAGNOSTICS

18.4 DISPLAY NETWORK

• GDN - GOOGLE DISPLAY NETWORK
• PROS AND CONS
• CAMPAIGN SUB TYPE
• BID STRATEGY
• OBJECTIVES
• TARGETING ADS
• TYPES OF ADS
• FREQUENCY CAPPING
• REMARKETING
• GMAIL ADS • PLACEMENTS E
XCLUSIONS
• REPORTS

18.5 VIDEO

• BENEFITS
• CAMPAIGN SUB TYPE
• BID STRATEGY
• VIDEO AD FORMATS
• CHANNEL CREATION
• CHANNEL OPTIMIZATION
• VIDEO OPTIMIZATION
• LINKING WITH YOUTUBE CHANNEL
• PLACEMENTS EXCLUSIONS
• REPORTS

18.6 UNIVERSAL APP CAMPAIGN

• BENEFITS
• BID STRATEGY
• AD OPTIMIZATION
• APP INSTALL
• IN APP ENGAGEMENT
• LINKING WITH PLAY STORE
• PLACEMENTS EXCLUSIONS
• REPORTS

18.7 SHOPPING CAMPAIGN

• BENEFITS
• CAMPAIGN SUBTYPE
• INTRO TO GMC (GOOGLE MERCHANT CENTRE ACCOUNT)
• GMC ACCOUNT SET UP
• VERIFICATION METHODS
• LINKING ADWORDS WITH GMC
• PRODUCT FEED CREATION
• INVENTORY UPDATION
• BID STRATEGY
• PRODUCT LISTING ADS
• PRODUCT GROUPING
• PLACEMENTS EXCLUSIONS
• REPORTS
19BING ADS
• INTRO TO BING ADS
• BENEFITS OF BING ADS
• HOW TO SET UP BING ADS ACCOUNT
• BING ADS ACCOUNT STRUCTURE
• CAMPAIGNS
• TYPES OF CAMPAIGNS
• CHOOSE THE RIGHT CAMPAIGN
• CAMPAIGN SETTINGS
• AD GROUPS & KEYWORDS
• ADS & AD EXTENSIONS
• BUDGETS & BIDS
• KEYWORD RESEARCH TOOL
• KEYWORD MATCH TYPE
• BIDDING STRATEGIES
• BING MERCHANT CENTER
• BING ADS EDITOR
• BING ADS INTELLIGENCE
• IMPORT CAMPAIGNS
• REPORTS
20LEAD GENERATION
• WHAT IS LEAD GENERATION
• IMPORTANCE OF LEAD GENERATION
• THE MECHANICS OF LEAD GENERATION
• LEAD GENERATING BY SOCIAL MEDIA ADS
• LEADS GENERATING BY VIDEO- ADS
• DIFFERENT CHANNELS FOR GENERATING LEADS
21INBOUND & INFLUENCER MARKETING
• WHAT IS INBOUND MARKETER?
• INBOUND VS. OUTBOUND MARKETING
• IMPORTANCE OF INBOUND MARKETING
• CYCLE OF INBOUND MARKETING
• TOOLS NEED FOR INBOUND MARKETING
• CONCEPT OF INBOUND MARKETING
• WHAT IS INFLUENCER MARKETING?
• SOURCE OF INFLUENCER MARKETING
• METHODS OF INFLUENCER MARKETING
22ORM-ONLINE REPUTATION MANAGEMENT
• WHAT IS ORM
• WHY ORM IS NEEDED
• AFFECTS OF NEGATIVE ORM
• BEST WAYS TO MANAGE YOUR ORM
• TOOLS FOR ORM
23APP STORE OPTIMIZATION
• WHAT IS ASO
• WHY ASO IS IMPORTANT
• COMPETITOR ANALYSIS
• ASO CHECKLIST
• THE MECHANICS OF ASO
• STRATEGIES FOR IMPROVING YOUR ASO
• ASO METHODS
• ASO A/B TESTING
• DIFFERENCE BETWEEN APP MARKETING AND WEB MARKETING
• ASO TOOLS
24EMAIL MARKETING
• WHAT IS EMAIL MARKETING
• ADVANTAGES & DISADVANTAGES OF EMAIL MARKETING
• CREATING EFFECTIVE SUBJECT LINE & CONTENT
• TRANSACTIONAL EMAILS
• DIRECT EMAILS
• MOBILE EMAIL MARKETING
• RESPONSIVE TEMPLATES
• EMAIL NEWSLETTERS
• INVITATIONS
• EMAIL MARKETING TOOLS
• EMAIL LISTS
• AVOID THE SPAM FOLDER
• WHAT IS ADMAIL
• TIPS FOR POWERFUL EMAIL MARKETING STRATEGY
• A/B TESTING
25MOBILE MARKETING
• WHAT IS MOBILE MARKETING
• IMPORTANCE OF MOBILE MARKETING
• MOBILE MARKETING TECHNIQUES
• WHATSAPP MARKETING
• MOBILE & WHATSAPP MARKETING TOOLS
26GOOGLE AD SENSE & AFFILIATE MARKETING
• WHAT IS AFFILIATE MARKETING
• AFFILIATE MARKETING PROGRAMS
• AFFILIATE MARKETING CHANNELS
• AFFILIATE MARKETING MODULES
• HOW TO START AFFILIATE MARKETING
• WHAT IS ADSENSE
• HOW ADSENSE WORKS
• WHAT’S THE BEST? AFFILIATE OR ADSENSE

Benefits of Digital Marketing Course

Become Entrepreneur

Digital Marketing is the most easiest & successful way to become an high earning Entrepreneur.

Increase your CTC

Online Marketing Managers are paid 82% more according to an survey

It's a JOB Hot Cake

Digital Marketing has more Job openings than any other IT sector.

Digital India

"Digital India" initiative by Govt. of INDIA, will create more job opportunities.

Google™ Certification

Google™ Certified Digital Marketing Professional Training Program.

It's The Future of Marketing

Global Digital Advertisement. spend to be $278Bn in 2019.