Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search news search and industry-specific vertical search engines..
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment is not involved, as it is with paid search ads.
You Get Google™ Certification in Search Engine Optimization & Analytics.
You can work as freelancer, Start your own SEO business & become an entrepreneur or work for any MNC
Get more job opportunities in the hottest trending job of 2016You can create a Brand awareness online on social media.
Online Marketing Specialist jobs to grow 41% this decade.
Online Marketing Managers are paid 82% more
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|1||WEB MASTER GUIDELINES||11||PAGERANK|
|2||White Hat SEO||12||HOW TO INCREASE PAGE RANK|
|3||Black & Grey Hat SEO||13||Types of Backlinks|
|4||On Page SEO||14||Backlinks|
|5||Off Page SEO||15||Link Building|
|6||Meta Tags||16||DO’S AND DON’TS OF SEO|
|7||Internal Linking||17||Social Media & Branding|
|8||Quality Content||18||Local SEO|
|9||Social Media||19||Tools For SEO|
|10||Sitemap Creation & Submission||20||Monitoring & Analysis|